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Monthly Call Archive ​

Recent

Complete archive of Merlino Mastermind monthly calls with dates, topics covered, and key takeaways. Use this page to find the source material for any strategy or technique discussed in the SOPs and workflows.

Call Schedule ​

Calls are held monthly, typically on the third or fourth Thursday. Bonus calls and workshops are scheduled as needed.

Full Call Archive ​

DateTypeKey Topics
Oct 25, 2024MonthlyFirst recorded mastermind call. Introduction to the Merlino system, foundational concepts, and group expectations.
Oct 31, 2024MonthlyEntity buckets and entity organization. Image optimization for SEO. Content strategy framework. PAA tools and workflow (Low Fruits, SEO Minion). PPC and its relationship to organic.
Nov 21, 2024MonthlySEO Neo tools deep dive. Content structuring best practices. Service page optimization framework. LLPs (Local Landing Pages) strategy. Advanced keyword research methods.
Dec 13, 2024SpecialFriday the 13th GMB Brand Live Audits. Live audit session reviewing member GMB listings with real-time feedback. Brand identity assessment. Optimization recommendations on the spot.
Dec 19, 2024MonthlyMonthly call. Year-end strategy review. Planning for Q1 2025 campaigns. Holiday season impact on local search.
Jan 23, 2025MonthlySocial media linking strategies to GMB. Gmail account creation best practices. PAA results analysis and optimization. GMB blasts methodology. Cloud site setup for entity stacking.
Feb 20, 2025MonthlyGoogle ranking policy changes (3-pack vs organic separation). GMB vs organic ranking debate. Content distribution across channels. Brand audit tool demonstration. Workshop planning and logistics.
Feb 2025WorkshopHands-on training session. Members worked through exercises live. Practical implementation of SOPs covered in prior calls.
Mar 12, 2025MonthlyMonthly strategy session. Q1 performance review. Updated recommendations based on February algorithm observations.
Apr 9, 2025MonthlyApril monthly call. Spring campaign strategies. New tool recommendations. Member case study presentations.
Apr 24, 2025BonusBonus call. Additional training session covering advanced topics requested by members.
May 29, 2025MonthlyMonthly call. Mid-year strategy review. Summer campaign planning. LSA impact discussion.
Jun 18, 2025MonthlyMonthly call. Content production scaling. Social media ROI for local businesses. Advanced entity strategies.
Jul 23, 2025MonthlyMonthly call. Most recent session. H2 planning. Updated tool stack recommendations.

Topics by Category ​

Use this table to find which call covered a specific topic.

Brand & Entity ​

TopicCall Date(s)
Entity bucketsOct 31, 2024
Brand identity frameworkOct 25, Dec 13, 2024
GMB brand audits (live)Dec 13, 2024
Brand audit toolFeb 20, 2025
Entity stacking / cloud sitesJan 23, 2025

Content & SEO ​

TopicCall Date(s)
Image optimizationOct 31, 2024
Content strategy frameworkOct 31, 2024
Service page optimizationNov 21, 2024
Content structuringNov 21, 2024
Content distributionFeb 20, 2025
PAA tools and workflowOct 31, 2024; Jan 23, 2025
Keyword researchNov 21, 2024

Tools & Technical ​

TopicCall Date(s)
SEO Neo deep diveNov 21, 2024
Low Fruits / SEO MinionOct 31, 2024
GMB blastsJan 23, 2025
Cloud site setupJan 23, 2025
PPC and organic relationshipOct 31, 2024

Strategy & Policy ​

TopicCall Date(s)
Google ranking policy changesFeb 20, 2025
GMB vs organic debateFeb 20, 2025
Social media linking to GMBJan 23, 2025
Gmail account creationJan 23, 2025
LLPs (Local Landing Pages)Nov 21, 2024

Call Format ​

What to Expect

Each monthly call typically runs 60-90 minutes and follows this structure:

  1. Updates -- New Google changes, tool updates, industry news
  2. Training -- Deep dive into a specific topic or technique
  3. Hot Seats -- Members submit sites/GMBs for live review
  4. Q&A -- Open questions from the group

See Also ​

Merlino Mastermind - Private Documentation

Mike Merlino SEO Agency