Video & Audio Content

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Multi-media content creates entity signals across Google's video, audio, and web properties. Every video and podcast episode is another touchpoint that reinforces your brand.

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Video Production with Pictory

Pictory converts blog posts into videos automatically:

1. Input: Published blog post URL
2. Process: Pictory converts text to video with stock footage, text overlays, and AI voiceover
3. Output: 3-5 minute video ready for upload
4. Post-production: Add branded intro/outro and logo watermark

Video Title Formula

Every video title follows: Brand + Keyword + City

Joe's Plumbing | Emergency Drain Cleaning | Tampa FL
Merlino SEO | How to Rank in Google Maps | Local SEO Tips

Video Description Template

[Brand Name] provides [service] in [city]. In this video, we cover [topic].

Visit our website: [URL]
Find us on Google Maps: [GMB link]
Call us: [phone number]

#BrandName #Service #City

Keywords: [10-15 relevant keywords]

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YouTube SEO Checklist

• [ ] Title: Brand + keyword + city (under 60 chars)
• [ ] Description: Full template with links and keywords
• [ ] Tags: 10-15 relevant tags
• [ ] Thumbnail: Custom branded thumbnail with NAPW
• [ ] Chapters: Timestamped sections for longer videos
• [ ] Cards: Link to related videos
• [ ] End screen: Subscribe CTA + related video
• [ ] Captions: Accurate auto or manual captions
• [ ] Playlist: Organized by service category
• [ ] Pinned comment: CTA with website link

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Audio Content

Podbean Podcast Hosting

1. Create Podbean account with branded podcast name
2. Format: "Brand Name | Service | City"
3. Episodes: repurpose blog posts as conversational audio
4. Auto-distributes to: Apple Podcasts, Spotify, Amazon Music, TuneIn, iHeartRadio
5. Embed player on relevant website pages

Episode structure:

• 10-20 minutes
• Intro with brand + service + city
• Content adapted from blog post
• CTA: visit website, call, leave review
• Outro with brand + contact info

SoundCloud

• Secondary audio hosting for embeddable players
• Embed audio on blog posts and service pages
• Short audio tips (2-3 minutes) for social sharing
• Player links in GMB posts create additional touchpoints

Google NotebookLM

• Upload blog posts and transcripts for content analysis
• Generate content insights and summaries
• Create Q&A content from existing material
• Use for podcast script generation

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Video Distribution

After uploading to YouTube:

Platform	Action	Format
Website	Embed on relevant service page	Full video
GMB	Upload directly	60-second max
Facebook	Native upload (not YouTube link)	Full or trimmed
Instagram	Reels version	60 seconds max
X / Twitter	Native upload	2:20 max
LinkedIn	Native upload	Full or trimmed
TikTok	Short clip version	60 seconds
Pinterest	Video pin	15-60 seconds

Always Upload Natively

Posting a YouTube link to Facebook gets suppressed by the algorithm. Upload videos natively to each platform for maximum reach. Create platform-specific cuts from the master video.

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AI Voice Tools

• ElevenLabs — AI voice synthesis for voiceovers and audio content
• Google NotebookLM — generates podcast-style audio from text content
• Both create audio assets that generate entity mentions when indexed

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Multi-Media Content Calendar

Week	Source Content	Formats Created
Week 1	Blog post	Blog + video + podcast + social clips
Week 2	Customer story	Video testimonial + social clips + GMB post
Week 3	How-to guide	Blog + video + infographic + Pinterest
Week 4	Local guide	Blog + video + GMB posts + social

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See Also

• Magic Blog Post — Source content for video and audio
• Social Media — Distribution channels for video content
• Content Syndication — Video in the full syndication chain
• Image SEO — Thumbnail and image optimization for video