The PAA Process
Taught on 2024-11-21, 2024-12-19, 2025-02-20Also called: People Also Ask process, blog post to GMB post to social, the foundational strategy
What this is
The core repeatable play of the mastermind. Take one real People Also Ask question off the live SERP, answer it as a blog post, mirror it as a GMB post, then syndicate that GMB post across every social property. It is taught as the single thing every member must be doing before anything advanced.
Run it
- Pick ONE specific service, not the company in general. Target the service with the highest revenue or the highest profit margin.
- Search the money keyword and pull the PAA questions straight from the SERP. Do not have AI invent questions.
- Write the blog post: H2 headers, answer immediately under each H2, bullet points, no fluff.
- Post the content to the GMB backend first.
- Syndicate to all social platforms, each social post linking back to the GMB post, and the GMB post linking to the full blog article.
- Add schema to the PAA content: blog post, image object, video object, FAQ, local.
- Build tier-one links to the service page the PAA supports, not the homepage.
From the call
Mike's own framing on the 2025-02-20 call: 'blog post the magic ... social syndication'. Shaun Mitchell's variant name for it on the same call was 'manipulating posts / social SEO'.
Where this came from
| Call date | Source in the archive |
|---|---|
| 2024-11-21 | _ingest/fireflies/calls/2025-07-08_ggg-monthly-call-11-21.md |
| 2024-12-19 | _ingest/fireflies/calls/2025-07-08_green-grid-goblins-12-19-call-recording.md |
| 2025-02-20 | main/master-folder/_Transcripts/Feb 20 2025 - Full Transcript.txt |