Content Stacking / Multi-Format Syndication

Taught on 2024-10-31, 2025-02-20

What this is

One piece of source content becomes text, audio, video, image, press release and social, all pointing at the same who/what/where signal.

Run it

1. Start with the long-form asset: blog post, webinar, or a 10 minute talking video.
2. Chop to short-form with Opus Clips, CapCut Pro or Pictory.
3. Convert to audio and push to SoundCloud plus a podcast host.
4. Press release the same asset with the same image (300+ sites via Press Advantage).
5. Embed the SoundCloud player, the podcast player, the map embed and a QR code on the blog page. An embed is a backlink.
6. Repeat the same image variations across every property so the image index fills with your brand.
7. Blair Witkowski's simplified member version: blog post to GMB post to 22+ social platforms.

Where this came from

Call date	Source in the archive
2024-10-31	main/master-folder/_Transcripts/Oct 31 2024 - Full Transcript.txt
2025-02-20	main/master-folder/_Transcripts/Feb 20 2025 - Full Transcript.txt

See also

• All playbooks
• Tool stack
• Member wins
• Call archive