The Holiday PAA Play

Taught on 2024-11-21

What this is

Seasonal variant of the PAA process using brand-name queries.

Run it

1. Format: brand name + 'is [business] open on [holiday]'.
2. Run it ahead of Thanksgiving and Christmas.
3. It doubles as a branded-query signal, not just a seasonal traffic play.

Where this came from

Call date	Source in the archive
2024-11-21	_ingest/fireflies/calls/2025-07-08_ggg-monthly-call-11-21.md

See also

• All playbooks
• Tool stack
• Member wins
• Call archive