GMB vs Organic URL Split
Taught on 2025-02-20What this is
Response play for the Google change where a URL ranking in the map pack stops showing in organic for the same query.
Run it
- Do not point the GMB at the same URL you are trying to rank organically.
- Use the homepage (or a dedicated GMB landing page) for the GMB link.
- Build separate location pages to carry the organic rankings.
- Test per client, the rollout was not universal at the time it was taught.
From the call
Triggered by Shaun Mitchell's Calgary dentist client losing organic after dominating both maps and organic. Allen Levings and Clint Butler debated the exact split on the call, Mike's position was to verify live rather than accept the claim.
Where this came from
| Call date | Source in the archive |
|---|---|
| 2025-02-20 | main/master-folder/_Transcripts/Feb 20 2025 - Full Transcript.txt |
| 2025-02-20 | _ingest/fireflies/calls/2025-07-08_green-grid-goblins-mastermind-monthly-m-recording.md |