Multi-Location Site Architecture

Taught on 2024-11-21

What this is

The site structure that stops entity pollution when one brand has many locations.

Run it

1. Homepage is the business card. It is not the workhorse.
2. One location page per GMB. That is the page the GMB links to.
3. One service page per service PER LOCATION. Do not share a single service page across locations.
4. Internal-link the PAA content to the matching service page and to the matching GMB listing, using exact-match anchor text.
5. Do not let services bleed across locations, that is the entity confusion that kills the whole structure.

Where this came from

Call date	Source in the archive
2024-11-21	_ingest/fireflies/calls/2025-07-08_ggg-monthly-call-11-21.md

See also

• All playbooks
• Tool stack
• Member wins
• Call archive