Tool Stack
33 tools named on the callsEvery tool below was named on a Green Grid Goblins or CTR Geeks call, with what it is for and which call it was covered on. Nothing here is an affiliate pick and nothing here is required. Mike says repeatedly that the process works on free tiers, the paid tools only buy you speed.
The minimum viable stack
You can run the whole PAA Process with: a browser to read the SERP, a Chrome PAA extension, your GMB backend, one social scheduler, one podcast host, and Search Console. Everything else on this page is leverage on top of that.
The full list
| Tool | What it is for | Covered on |
|---|---|---|
| SEO Neo | Campaign platform used across the group: content buckets, GMB blast, images, videos and automatic link building in one campaign. RD100 is its tier-one link campaign type. | 2024-12-19, 2025-03-12 |
| LowFruits | PAA research: clustering questions, competition analysis, weak-spot identification, and showing how many keywords a rich snippet covers. | 2024-11-21 |
| OneUpApp.io | Posting one piece of content out to many social accounts at once. The syndication engine for the PAA process. | 2024-12-19, 2025-01-23 |
| Podbean | Podcast host for the audio syndication layer. Mike's default. | 2024-11-21 |
| Buzzsprout | Podcast host, the alternative to Podbean. | 2024-11-21 |
| SoundCloud | Audio hosting for brand presence and SERP coverage. Mike calls it a must, alongside one podcast host. | 2025-02-20 |
| Spotify for Podcasters | Free podcast host option, third choice behind Podbean and Buzzsprout. | 2025-02-20 |
| NotebookLM | Turn a blog post or URL into a two-host audio episode for the syndication layer. Also used to build an AI character that represents the client brand. | 2024-10-31, 2025-02-20 |
| Opus Clips | Chop long-form video into short-form clips, and post to socials directly from the tool. | 2024-11-21, 2025-01-23 |
| CapCut Pro | Free-ish alternative to Opus Clips for long-form to short-form chopping. | 2025-01-23 |
| Pictory | AI video creation from text/blog content for the video layer of the stack. | 2025-01-23, 2025-02-20 |
| Google Vision API | Check what labels and keywords Google actually reads off an image before you publish it. | 2024-12-19 |
| Google Cloud Natural Language API | Sentiment scoring and entity extraction on reviews and on content. | 2024-12-13 |
| CallRail | Call tracking. The proof layer. Auto-tag by service and location, check the source field for the originating platform. | 2025-01-23 |
| Omega Indexer | Cheap bulk indexing of URLs that Search Console has not picked up. | 2024-12-19 |
| Canva (Magic Eraser) | Fix images so Vision reads them right: erase the distracting object, swap the background, add the keyword text block. | 2024-12-19 |
| Press Advantage | Press release distribution, 300+ sites, used to push the PAA image and content wide. | 2024-10-31, 2024-11-21 |
| Make.com | Automation glue: post once and fan it out to every social platform. | 2025-03-12 |
| SEO Minion / PAA Chrome extensions | Manual PAA extraction, the free alternative to a paid PAA tool. | 2024-11-21 |
| Google Campaign URL Builder (UTM builder) | Build the per-source UTM tags for the tracking structure. | 2024-12-19 |
| Google Search Console | Where the UTM structure pays off, plus the indexing audit and the page-2 quick-win hunt. | 2024-12-19 |
| Google Analytics | Traffic reporting, with a stated trust ceiling. | 2025-01-23 |
| Yext | Citation and listing management, used as a hedge during a wave of GMB suspensions. | 2025-04 |
| ChatGPT / Claude / Perplexity | Multi-LLM visibility. Test client visibility across all of them, and use Perplexity's source list to find citation and backlink opportunities. | 2025-04 |
| Matt Diggity content auditor prompt | The grading GPT, run with Google's Helpful Content Guidelines and Search Quality Evaluator Guidelines uploaded. | 2025-04 |
| Google Vids | Google Workspace feature demoed for making videos from text prompts with templates and voiceover. | 2024-11-21 |
| ElevenLabs | Voice / audio production for the content stack. | 2025-01-23 |
| JellyPod | AI podcast generation, member-suggested alternative to NotebookLM. | 2025-02-20 |
| Speech Now (StackSocial) | Text to speech, 1 million characters per month. | 2025-02-20 |
| Nuelink | Social scheduling, member alternative to OneUpApp. | 2024-11-21 |
| Sociamonials | Social management, member alternative (lifetime deal). | 2024-11-21 |
| LoopNet | Finding real commercial property so a client can open a genuinely leased location, the legitimate route to a new GMB in a target geo. | 2024-11-21 |
| Stream Deck | Agency-side automation of repetitive operator tasks. Pushed hard on the 2026-05-27 call alongside the Claude extension. | 2026-05-27 |
What you need to know before you buy
SEO Neo
Notes. Needs its own server / cloud provider setup (AWS, Google, Azure, Backblaze, Bunny were discussed). Has a Discord community Mike pushes members into.
LowFruits
Cost. Mike does not run a monthly plan, he buys credits and uses them in bursts. He is explicit that you do NOT need it, manual SERP extraction or a Chrome extension works.
OneUpApp.io
Cost. Tiers quoted on call: $18, $60, $120 and $300 per month. The $300 tier is unlimited social accounts and unlimited users, which is why Mike uses it (he is past 30 connected accounts).
Podbean
Why this one over the alternative. Podbean supports a MAP EMBED inside the episode, Buzzsprout does not. An embed is a backlink.
Cost. Free tier exists. Paid allows a long HTML description.
Buzzsprout
Cost. Free, but deletes episodes after 90 days unless you upgrade, quoted at $12/month per podcast by Roger K.
Caution
Mike was banned from Buzzsprout multiple times and moved to Podbean.
NotebookLM
Caution
Every output uses the same two voices. Edit out negative sentiment before publishing, and expect competitors in the same niche to sound identical.
Opus Clips
Member feedback. Ryan Leonard likes it but notes it does not indicate which clips he already posted. Franklin Nwangene stopped using it over performance.
Pictory
Caution
Shaun Mitchell found Pictory reintroduced the same AI errors his team had already fixed in the copy, forcing video rebuilds. Fact-check the output.
Omega Indexer
Notes. Mike's first move is still a plain Search Console resubmit, Omega is the volume option. Raised by Shaun Mitchell.
Press Advantage
Member feedback. Alix McNeill: 'Press Advantage is pretty damn good'.
Caution
For CTR referral traffic, link from the press release URL itself, never from pressadvantage.com root.
Google Analytics
Caution
Clint Butler on the 2025-01-23 call: the free version samples roughly 25 to 30 percent of data. Shaun Mitchell does not trust it and leans on Search Console and local analytics. Set client expectations accordingly.
Yext
Notes. Shaun Mitchell reported going direct to Yext gets agencies cheaper pricing than through SEMrush or GoHighLevel, and that Yext has a direct connector to submit business data to OpenAI.
See also
- Playbooks: the processes these tools serve
- Quick Ref: Tools and Software: the older cheat-sheet view
- Call archive