Geo-Targeted / Neighborhood PAA

Taught on 2024-11-21, 2026-05-27

What this is

Adding geographic specificity to PAA content and to the traffic that consumes it.

Run it

1. Add geo-location to the PAA target, not just the service.
2. Use a roughly 6-mile radius IP target so the user journey being simulated is hyper-local.
3. By the 2026-05-27 call this had tightened further: target NEIGHBORHOOD names, not broad city terms.
4. Understand the proximity radius and GPS centroid for the metro before you promise ranking. Chicago, Miami, Denver and Dallas were the worked examples.
5. Educate the client on proximity so ranking expectations match geography.

Where this came from

Call date	Source in the archive
2024-11-21	_ingest/fireflies/calls/2025-07-08_ggg-monthly-call-11-21.md
2026-05-27	_ingest/fireflies/calls/2026-05-28_zoom-2026-05-27-1852-green-grid-goblins-mastermind-monthly-call-cdcd50.md

See also

• All playbooks
• Tool stack
• Member wins
• Call archive