Knowledge Panel Stacking (KP Stacking)

Taught on 2024-10-31

What this is

Mike's named advanced play: accumulate as many knowledge panels as possible tied to the same business so the brand becomes the dominant answer for a query set.

Run it

1. Build the entity-bucket and syndication layers first, KPs are downstream of them.
2. Target service keyword + city (+ state abbreviation) style long-tails, not just the brand name.
3. Each knowledge panel issues its own machine ID, so stacking panels that relate back to the same CID compounds dominance.
4. Check competitors: if a competitor holds the knowledge panel for a service keyword, that is the slot you are taking.

From the call

Mike labels this 'super advanced' and states he stacks as many KPs as he can. He is explicit that the mechanism (unique machine ID per panel, related to the CID) is his working model, not a proven claim. Do not present it to clients as confirmed Google behaviour.

Where this came from

Call date	Source in the archive
2024-10-31	main/master-folder/_Transcripts/Oct 31 2024 - Full Transcript.txt

See also

• All playbooks
• Tool stack
• Member wins
• Call archive