PAA Selection Rules
Taught on 2024-12-19, 2024-10-31What this is
How to pick WHICH People Also Ask question to target. Taught as the most common fail point.
Run it
- Start with the 4th question in the PAA block, not the first.
- Do not go accordion-deep. Skip the questions that only appear after you expand several layers.
- Confirm map results are present for the query before targeting it for a local business. No map pack means it is not a local intent worth chasing.
- One specific service per PAA. No broad topics.
- Skip low-volume keywords that have no map ranking at all, they burn time.
- PAA with a geo behind it lands fastest.
Where this came from
| Call date | Source in the archive |
|---|---|
| 2024-12-19 | _ingest/fireflies/calls/2025-07-08_green-grid-goblins-12-19-call-recording.md |
| 2024-10-31 | main/master-folder/_Transcripts/Oct 31 2024 - Summary.txt |