Member Wins
15 results pulled from the callsReal numbers, reported by the person who got them, on a recorded call. Every entry names the call and the source file. Where attribution is thin, it says so instead of dressing it up.
Read this before you screenshot anything
Several of these are first-name-only or secondhand. Those are flagged inline. Do not put a flagged win in a client deck or a sales page until you have confirmed it with the member directly.
At a glance
| Member | Result | Tactic | Call |
|---|---|---|---|
| Lynn Casey | +30% sales | PAA process | 2025-02-20 |
| Lynn Casey | 4 of 4 new pages in the top 3 | Index-immediately discipline plus service-specific page build | 2024-12-19 |
| Shaun Mitchell | #2 placement in Dallas off 2 posts; stuck GMB unstuck; 3rd location also up | PAA content plus social syndication distribution | 2025-02-20 |
| John Otto | position ~50-60 to 23 | Partial social syndication of PAA content, three platforms only | 2025-07-23 |
| Mike Merlino | $18-20K single job vs $3-5K/month baseline | Long-horizon consistent signal sending, service-specific targeting, geo grid coverage across Brooklyn and Manhattan | 2025-04 |
| Danny Milea | movement across all locations, no specific position given | PAA process | 2024-11-21 |
| Danny (Volz or Milea, the transcript does not disambiguate at this point) | 1 snippet earned | PAA process | 2024-12-19 |
| unnamed member | snippet in <24 hours | PAA process | 2024-12-19 |
| Richard Morrison | 1 rich snippet, plus reported new business from PAA-derived video and social | PAA process done manually rather than with automated tools | 2025-02-20 |
| Danny Volz | 2 snippets | PAA process | 2025-02-20 |
| Joe | 1 rich snippet | PAA process | 2025-03-12 |
| Mike Merlino | ranking in 5 states, 0 reviews | GMB name with target keyword plus engagement signals. Mike's stated order: GMB name #1, reviews #2, engagement #3. | 2024-12-19 |
| Mike Merlino | ranked with a noindex, unbuilt website | Entity buckets and off-site syndication carrying the ranking | 2024-10-31 |
| Mike Merlino | 1 snippet from a podcast asset; 5-7 downloads/episode on PodBean | Audio syndication | 2025-02-20 |
| Josh Brown | snippet in 12 hours | PAA process | 2025-02-20 |
What the pattern says
11 of these 15 are member results and 4 are Mike's own assets used as proof on a call. The tactic column is the useful part: the overwhelming majority trace back to one thing, the PAA Process plus social syndication. Nobody in this list won with a tool nobody else has.
The second pattern is time. Mike's Brooklyn asset took ten-plus months of consistent signal before the $18K to $20K job landed. Snippets showed up in 12 to 24 hours for some members. Both are true, and the difference is whether you are measuring a snippet or measuring revenue.
Member results
Lynn Casey: +30% sales
Business. Chicago party rental company (her own business)
What happened. Up 30% in sales, reported live on the call while the weather was -10F the previous day and 10F that day.
Tactic. PAA process
"It is negative 10 yesterday. It is 10 degrees today, and I'm up 30% in sales."
Lynn Casey
Reported on the 2025-02-20 call. Source: _ingest/fireflies/calls/2025-07-08_green-grid-goblins-mastermind-monthly-m-recording.md
Corroborated in main/master-folder/_Transcripts/Feb 20 2025 - Full Transcript.txt
Lynn Casey: 4 of 4 new pages in the top 3
Business. Chicago party rental company
What happened. Built four brand-new mechanical bull pages, indexed them roughly 10 minutes after building, and all four rank in the top three for their target searches. She runs about 1,200 landing pages.
Tactic. Index-immediately discipline plus service-specific page build
"I've just built four brand new mechanical bull pages and they all rank in the top three. And I indexed them 10 minutes after I built them."
Lynn Casey
Reported on the 2024-12-19 call. Source: main/master-folder/_Transcripts/Dec 19 2024 - Monthly Call Transcript.txt
Shaun Mitchell: #2 placement in Dallas off 2 posts; stuck GMB unstuck; 3rd location also up
Business. Multi-location garage door company, Dallas-Fort Worth, 8 locations, a DBA and a signed lease per GMB
What happened. The 'problem child' GMB, stuck at 9 reviews for a long time, got unstuck and started moving for the money keyword 'garage door repair'. A second Dallas location with 83-84 reviews and only TWO posts moved up two pin drops and took a number two placement in Dallas. A third neglected location also gained ranking.
Tactic. PAA content plus social syndication distribution
Reported on the 2025-02-20 call. Source: main/master-folder/_Transcripts/Feb 20 2025 - Full Transcript.txt
Corroborated in _ingest/fireflies/calls/2025-07-08_green-grid-goblins-mastermind-monthly-m-recording.md
John Otto: position ~50-60 to 23
Business. client (not named on the call)
What happened. An organic keyword moved from around position 50-60 down to 26 and then to 23, top of page two, while only posting to Pinterest, X/Twitter and LinkedIn, still waiting on the client for the remaining platforms.
Tactic. Partial social syndication of PAA content, three platforms only
Reported on the 2025-07-23 call. Source: main/master-folder/_Transcripts/Jul 23 2025 - Transcript.vtt
Danny Milea: movement across all locations, no specific position given
Business. multi-location client
What happened. Massive GMB movement across all locations after implementing the PAA strategy, reported back to the group as confirmation the process works.
Tactic. PAA process
Reported on the 2024-11-21 call. Source: _ingest/fireflies/calls/2025-07-08_ggg-monthly-call-11-21.md
Danny (Volz or Milea, the transcript does not disambiguate at this point): 1 snippet earned
Business. not named
What happened. PAA snippet showing on Google. Mike counted two goblins holding snippets as of this call.
Tactic. PAA process
Attribution
first name only
Reported on the 2024-12-19 call. Source: main/master-folder/_Transcripts/Dec 19 2024 - Monthly Call Transcript.txt
unnamed member: snippet in <24 hours
Business. medical niche client
What happened. PAA snippet earned in under 24 hours in what Mike described as a tough medical niche.
Tactic. PAA process
Attribution
member not named in the summary
Reported on the 2024-12-19 call. Source: _ingest/fireflies/calls/2025-07-08_green-grid-goblins-12-19-call-recording.md
Richard Morrison: 1 rich snippet, plus reported new business from PAA-derived video and social
Business. client (not named)
What happened. Earned a rich snippet (confirmed on the call as a rich snippet, distinct from being the answer under the PAA). Also showed a traffic graph with an initial spike then sustained improvement, and reported clients getting business off the videos and social posts built from PAA topics.
Tactic. PAA process done manually rather than with automated tools
Reported on the 2025-02-20 call. Source: main/master-folder/_Transcripts/Feb 20 2025 - Full Transcript.txt
Danny Volz: 2 snippets
Business. client (not named)
What happened. Got two snippets. His open question on the call was attribution: he could not tell whether the resulting call came from the video or from the blog post.
Tactic. PAA process
Reported on the 2025-02-20 call. Source: main/master-folder/_Transcripts/Feb 20 2025 - Full Transcript.txt
Joe: 1 rich snippet
Business. not named
What happened. Got the rich snippet after implementing, and reported that having the keyword in a subdomain appeared to help on the link-building side.
Tactic. PAA process
Attribution
first name only
Reported on the 2025-03-12 call. Source: main/master-folder/_Transcripts/Mar 12 2025 - Transcript.vtt
Josh Brown: snippet in 12 hours
Business. not named
What happened. Got a snippet in 12 hours. Reported to the group secondhand by Chris Castillo via screenshot, in the context that Josh had abandoned the process before seeing the result.
Tactic. PAA process
Attribution
SECONDHAND, relayed by another member. Do not publish as a verified case study without confirming with Josh.
Reported on the 2025-02-20 call. Source: main/master-folder/_Transcripts/Feb 20 2025 - Full Transcript.txt
Mike's own assets
Used on the calls as demonstrations, not as member case studies.
Mike Merlino: $18-20K single job vs $3-5K/month baseline
Business. Brooklyn / Canarsie NYC asset
What happened. An asset that reliably produced $3,000 to $5,000 a month minimum landed a single $18,000 to $20,000 job from a Canarsie area it had never ranked in before. Four times a normal month's revenue off one job, after 10+ months of consistent work.
"That was making me about three to five K a month minimum ... let's just say what I used to make in a month. Four X on one job, one job, 18 K, 20 K job."
Mike Merlino
Context
Mike's own asset, not a member win. Used on the call as the proof that results are lagging, not instant.
Reported on the 2025-04 call. Source: main/master-folder/_Transcripts/GGG April Mastermind Bonus Call.txt
Mike Merlino: ranking in 5 states, 0 reviews
Business. own portfolio
What happened. GMB listings ranking in 5 different states with ZERO reviews, used as the demonstration that engagement and social signals can carry a listing without review collection.
Reported on the 2024-12-19 call. Source: _ingest/fireflies/calls/2025-07-08_green-grid-goblins-12-19-call-recording.md
Mike Merlino: ranked with a noindex, unbuilt website
Business. 'sell my house fast Miami' asset
What happened. Ranked via a PAA asset his VA built, while the underlying website had been set to noindex for a full year and the site itself was never built out past a ghost menu.
Tactic. Entity buckets and off-site syndication carrying the ranking
Reported on the 2024-10-31 call. Source: main/master-folder/_Transcripts/Oct 31 2024 - Full Transcript.txt
Mike Merlino: 1 snippet from a podcast asset; 5-7 downloads/episode on PodBean
Business. own client
What happened. Earned a snippet from a Buzzsprout podcast episode, cited on the call as the reason podcast syndication is mandatory. PodBean was pulling 5 to 7 organic downloads per episode.
Tactic. Audio syndication
Reported on the 2025-02-20 call. Source: main/master-folder/_Transcripts/Feb 20 2025 - Full Transcript.txt
Corroborated in _ingest/fireflies/calls/2025-07-08_green-grid-goblins-mastermind-monthly-m-recording.md
See also
- Playbooks: the processes behind these results
- Playbook FAQ
- Call archive