Audio / Podcast Syndication SOP

Taught on 2024-10-31, 2024-11-21, 2025-02-20

What this is

Turning each PAA blog post into an audio asset and letting the podcast RSS push it onto authority domains.

Run it

1. Feed the blog post URL to NotebookLM to generate the two-host audio.
2. Export, then edit out anything negative or off-message before publishing.
3. Upload to SoundCloud (treated as mandatory).
4. Upload to a podcast host: Podbean or Buzzsprout or Spotify for Podcasters.
5. Prefer Podbean when you want a map embed inside the episode page. Buzzsprout cannot do that.
6. Let the RSS distribute to iHeartRadio, Player FM, Podchaser, Boomplay, iTunes.
7. After roughly a week, run a brand search for the client name and check which of these show on page one.
8. Watch the sameness problem: everyone using NotebookLM gets the same two voices. Mike's example was a high-end plastic surgeon asking why his podcast sounded like a competitor's.

Where this came from

Call date	Source in the archive
2024-10-31	main/master-folder/_Transcripts/Oct 31 2024 - Full Transcript.txt
2024-11-21	main/master-folder/_Transcripts/Nov 21 2024 - Full Transcript.txt
2025-02-20	main/master-folder/_Transcripts/Feb 20 2025 - Full Transcript.txt

See also

• All playbooks
• Tool stack
• Member wins
• Call archive