Entity Buckets
Taught on 2024-10-31What this is
Image-based entity association. Google scans images and binds them to keywords and to your brand, so you push variations of the same image out across every property until the image tab for your target query is yours.
Run it
- Create the image with the PAA question and the service on it.
- Push the same image, in variations, to every property: Twitter, Patch, SoundCloud, Press Advantage, Web 2.0s, the press release, the GMB post, the blog.
- Search your PAA query and check the images tab over time. You should progressively take it over.
- These accumulated associations are what later make knowledge panels possible.
From the call
Mike's demonstration case: a 'sell my house fast Miami' PAA asset ranked while the underlying website had been set to noindex for a year and was never built out.
Where this came from
| Call date | Source in the archive |
|---|---|
| 2024-10-31 | main/master-folder/_Transcripts/Oct 31 2024 - Full Transcript.txt |